Data Protection Information

We are pleased that you have visited our Web site and thank you for your interest in our service offers. The protection of your privacy and your personal data is important to us. In order to provide you with the highest possible amount of transparency and security, this privacy statement will inform you about the nature, scope, and purpose of the collection, usage, and processing of the information and data we have collected.

Using this website may be linked to the processing of personal data. In order to make this processing transparent, we would like to provide you with an overview of this processing by means of the information below. In order to guarantee fair processing, we would also like to inform you about your rights according to the European General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG).

Amptown System GmbH, Werner-Otto-Strasse 26, 22179 Hamburg, Germany (hereinafter “we” or “us”), is responsible for the data processing.

1. General Information

a. Contact
Should you have any questions or suggestions relating to this information or if you would like to contact us regarding the assertion of your rights, please send your message to

Amptown System GmbH
Werner-Otto-Strasse 26, 22179 Hamburg
Tel.: +49-40-642-1590
E-mail: info@amptown-system.com

b. General Data Processing Information
Using this website may lead to the processing of personal data. The data protection regulation term “personal data” refers to all information related to a specific individual or individuals. Even an IP address can be considered personal data. An IP address is assigned by the Internet provider to every device connected to the Internet so that it can send and receive data. When you use this website, we gather information that you provide. In addition, we automatically gather certain information about your usage of the website during your visit to it.

We process personal data under consideration of the valid data protection regulations, particularly the GDPR and the German BDSG. We only process data if we are legally allowed to do so. When you use this website, we only process personal data with your authorization (Art. 6 Sec. 1 Clause 1 a) GDPR), to fulfill a contract in which you are a party or upon your request to fulfill pre-contractual measures (Art. 6 Sec. 1 Clause 1 b) GDPR), to fulfill a legal obligation (Art. 6 Sec. 1 Clause 1 c) GDPR), or if the processing is required to safeguard our legitimate interests or the legitimate interests of a third party, insofar as your interests or fundamental rights and freedoms that require the protection of personal data do not outweigh these (Art. 6 Sec. 1 Clause 1 f) GDPR).

c. Duration of Storage
Unless otherwise stated in the information below, we only store the data for as long as it is required to achieve the processing purpose or to fulfill our contractual or legal obligations. These legal storage obligations can particularly arise from commercial or tax regulations.

d. Technical Service Providers
Unless otherwise stated in the information below, data is processed on the servers of technical service providers whom we have employed for this purpose. These service providers only process the data according to explicit instructions and are contractually obliged to ensure adequate technical and organizational data protection measures.

2. Processing Server Log Files

If you are just using the website to acquire information, then only general information will automatically be stored (so not via a registration) initially, which your browser transmits to our server. Generally, this includes: Browser type/version, operating system used, page visited, the previously visited page (referrer URL), IP address, time and date of the server request, and HTTP status code.

The data is processed to safeguard our legitimate interests in accordance with the legal basis of Art. 6 Sec. 1 Clause 1 f) GDPR. Processing aids the technical management and security of the website. The stored data is deleted after seven days if there is no legitimate suspicion of unlawful use based on concrete criteria, meaning further inspection and processing of the information is not required for this reason.

3. Contact Options and Inquiries

Our website contains a contact form through which you can send us messages. Your data is then transferred in an encrypted manner.

The legal basis for data processing is Art. 6 Sec. 1 Clause 1 b) GDPR. All data fields marked as mandatory are required to process your request. Should you not fill out these fields, we will be unable to process your request. The provision of any other data is optional. Alternatively, you can also send us a message via the contact e-mail.

4. Newsletter

On our website, we offer the option for you to subscribe to our newsletter. If you subscribe, we will send you regular updates about our range. A valid e-mail address is required to subscribe to our newsletter. You will receive a registration e-mail to verify the e-mail address, whereby you must confirm using the link provided (double opt in). If you subscribe to the newsletter on our website, we will process personal data such as your e-mail address and your name on the basis of your consent. The processing is in accordance with the legal basis of Art. 6 Sec. 1 Clause 1 a) GDPR.

Should you subscribe to our newsletter, we will also save the IP address as well as the time and date of the subscription. Processing this data is required in order to verify the consent granted. The legal basis results from our legal obligation to document your consent (Art. 6 Sec. 1 c GDPR in conjunction with Art 7 Sec. 1 GDPR).

We also analyze the reading behavior and click rates of our newsletters. To this end, we collect and process pseudonymized usage data that is not combined with your e-mail address or your IP address.

The legal basis for analyzing our newsletter is Art. 6 Sec. 1 Clause 1 f) GDPR and the processing aids our legitimate interests to optimize our newsletter. You can object to this at any time by contacting us using any of the channels mentioned above.

5. Cookies

We use cookies on our website. Cookies are small text files saved by your browser when you visit a website. This identifies the browser used and can be recognized by our Web server.

Should the use of cookies result in the processing of personal data, this is according to the legal basis of Art. 6 Sec.1 Clause 1 f) GDPR. This processing serves our legitimate interests to make our website more user friendly, effective, and secure.
You can delete cookies at any time via your browser’s security settings. You can generally decline the use of cookies via your browser settings.

Additional information on this topic is provided by the German Federal Office for Information Security at https://www.bsi-fuer-buerger.de/BSIFB/DE/Empfehlungen/EinrichtungSoftware/EinrichtungBrowser/Sicherheitsmassnahmen/Cookies/cookies_node.html.

6. Google Analytics

We use the service Google Analytics provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) to analyze our website visitors. Google uses cookies. Information acquired via cookies about the usage of the online content by the users is generally transferred to a Google server in the USA and stored there. Google will use this information on our behalf to analyze the usage of our online content by the users, to compile reports about activities within this online content, and to carry out additional services related to the use of this online content and Internet usage. During this process, pseudonym usage profiles can be created for the users using processed data.

We only use Google Analytics with active IP anonymization. This means that the user’s IP address is shortened by Google within member states of the European Union or within other parties to the Agreement on the European Economic Area. The full IP address is only sent to Google servers in the USA and shortened there in exceptional cases.

The IP address transmitted by the user’s browser is not combined with other Google data. Users can prevent the storage of cookies by using the corresponding settings in their browser software.

The legal basis for the use of this service is Art. 6 Sec. 1 Clause 1 f) GDPR. Users can prevent the collection of information generated by cookies by downloading and installing the browser plugin available from the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

If you are visiting our website using a mobile device, you can deactivate Google Analytics by clicking click here

Google is certified under the EU-US Privacy Shield Framework, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

7. Google AdWords

On our website, we use the online advertising program Google AdWords provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) through which we display ads on Google. If you arrive at our website via a Google Ad, Google will place a cookie on your device (“conversion cookie”). In the course of this, each AdWords customers is assigned a different conversion cookie, so that the cookies cannot be tracked through the websites of different AdWords customers. The information acquired via the cookie is used to create conversion statistics. This allows us to determine the total number of users who click on our Google ad. However, we do not receive any information through which users can be personally identified.

If any personal data is collected during this process, this is in accordance with the legal basis of Art. 6 Sec. 1 f GDPR and the data processing serves our legitimate economic interests. You can prevent this from being included in the conversion tracking by suspending the use of cookies through your browser setting.

Google is certified under the EU-US Privacy Shield Framework, which provides a suitable guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

8. Integrated Services and Third-Party Content

On our website, we use services and content (hereinafter collectively referred to as “content”) provided by third parties. To include these, processing your IP address is technically necessary to send the content to your browser. Your IP address is therefore transmitted to the respective third-party providers.

This data processing is carried out to safeguard our legitimate interests to optimize and operate our website economically, and it is in accordance with the legal basis of Art. 6 Sec. 1 Clause 1 f) GDPR.

The programming language JavaScript is used regularly to include this content. You can thus prevent your data from being processed by deactivating the JavaScript implementation in your browser or by installing a JavaScript blocker. Please note that this may lead to limited functionality of the website.

We have included the content of the following third-party providers in our website:

Content of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”):

  • “Google Maps” to display maps;
  • “Google Web Fonts” to display texts.

Google is certified under the Privacy Shield Framework, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

“YouTube.com” from YouTube LLC (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”) to display videos.
As a Google subsidiary, YouTube is certified under the EU-US Privacy Shield Framework, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

The “Cloudflare CDN” from Cloudflare Inc. (101 Townsend St., San Francisco, CA 94107, USA; “Cloudflare”). Cloudfare is certified under the EU-US Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active).

9. Revoking Consent

If you have consented to data processing, you can revoke this consent at any time according to Art. 7 Sec. 3 GDPR. Such a revocation shall not affect the lawfulness of the processing up to the time of revocation on the basis of the consent.

10. Your Rights

As an affected person, you have the right to assert your rights to us. In particular, you have the following rights:

  • According to Art.15 GDPR and § 34 BDSG, you have the right to request information regarding if and how we process your personal data.
  • According to Art. 16 GDPR, you have the right to ask us to correct your data.
  • According to Art. 17 GDPR and § 35 BDSG, you have the right to ask us to delete your personal data.
  • According to Art. 18 GDPR, you have the right to ask us to restrict the processing of your personal data.
  • According to Art. 20 GDPR, you have the right to receive the personal data relating to you that you provided to us in a structured, conventional, and machine-readable format, and to pass on this data to another responsible person.

11. Right of Objection

According to Art. 21 GDPR, you have the right to object to every processing according to the legal basis of Art. 6 Sec. 1 Clause 1 e) or f) GDPR. If we process your personal data for the purpose of direct advertising, you can object to this processing according to Art. 21 Section 2 and Section 3 DSGVO.

12. Data Protection Officer

You can contact our Data Protection Officer using the following e-mail:
datenschutz@amptown-system.com

13. Complaints to a Supervisory Authority

If you believe that processing your personal data violates the conditions of the GDPR, you have the right to complain to a supervisory authority according to Art. 77 GDPR.