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News

State-of-the-art system integration on cruise liners

Amptown System Company reports more business success: with orders for the integration of media equipment on another four cruise liners the Hamburg-based system integrator has been able to expand partnership with the Meyer Werft and Meyer Turku shipyards in its "Maritime Projects" division to a substantial degree. Two newly built luxury liners each are scheduled to enter service between 2018 and 2021. They will be provided with everything media equipment involves - sound, light, video, communication and control plus the broadcasting equipment. On each ship passengers will be offered an unprecedented range of premium entertainment appointments, features, and highlights.

"This positive business trend suggests that our expert knowledge of the technical system integration on cruise liners is appreciated, and we are pleased that we were selected to realize these orders in close cooperation with Meyer shipyard and Meyer Turku", Leif Witte, ASC's CEO comments.

"In-house developments along with the experience gained as equipment supplier and integrator of the ships of the Royal Caribbean Quantum class have encouraged us to proceed along this path by competing for similar projects with a view to filling our order books for the next few years. Now we are all set to meet the challenge of proving our know-how of maritime engineering not only where the two projected sister ships of the Quantum class are concerned but also with regard to the four innovative cruise liners in Papenburg and Turku."

"Partnership with the Meyer shipyard has been growing over long periods of time. We appreciate both the trust the shipyard has placed in us yet again and the fact that we are now in a position to continue our cooperation in an as close and target-oriented way as before", adds Ulrich Müller, founder of ASC and CEO.

„With our infrastructure geared to the demands of the maritime market, our flexibility, our expertise in handling cruise liner media equipment requirements, our own production workshop, and with all of the staff enthusiastic about state-of-the-art innovative technology, we have got everything that is needed to implement whatever designers and architects have in mind", observes Malte Polli-Holstein, ASC key account manager for maritime projects.

"Where modern cruise liners are concerned, the original 'form follows function' motto of creative people seems to experience a minor but characteristic change to the statement 'form follows fun'. ASC's part in it is to provide and integrate the media equipment products required and to develop and produce custom components for system solutions."

On the new generation of cruise ships passengers expect all sorts of entertainment, even the unusual and the unexpected. Concepts to satisfy those expectations are abundant and involve, among other things, the installation of comprehensive broadcast equipment. Due to its proven technical competence ASC was able to secure the orders for this job as well which include distribution of the contents produced in all public entertainment areas.